Christian Moerlein

We recalibrated the Christain Moerlein brand to capture the attention of regional craft beer drinkers. Since the relaunch, Moerlein has added several seasonal offerings, opened its Lager House Restaurant, and built a brewery in Cincinnati's historic Over-the-Rhine neighborhood. Once again, Moerlein is a Cincinnati icon.


  • Brand Positioning
  • Naming
  • Identity
  • Package Design

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